“Hey, check out my new iPhone!”, John, the small business owner said to me. So then I asked him my favourite question to anyone who shows me a new gizmo. ”Why did you buy it, and what do you plan on using it for?” “Uh….look, I can grab this picture with my finger and make it go around on the screen! Can your stupid BlackBerry do that??” I love my job. Really.
From my perspective (as I politely informed John) an iPhone is a nice piece of technology. But the real question is, does it REALLY meet the needs of John the small business owner? Is John planning to do work with it, or is just a toy to play with on the weekend? Does the iPhone meet his business and personal needs? What are the tradeoffs? Check out our product comparison , written with the business owner in mind.
From a business perspective, as with any tool, technology can either help you or hurt you. What’s the magic behind technology? The magic is when you use the tool and get an EDGE. The magic is when you and the tool (technology) become ONE. Like a woodworker with his sanding block – in the hands of a master craftsman, you can’t tell watching him work where his hand ends and the sanding block begins. The sanding block and the craftsman become ONE. Like watching me using my BlackBerry. We are one with each other. I know every option, feature and technical nuance of my BlackBerry. I can close my eyes and navigate to whichever screen I desire. This is when you reach the true sweet spot of productivity…the nirvana of where technology meets human kind. Open yourself to the tool, master it, and eventually, “you will be assimilated”.
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