It’s easier when you travel down the Right Path

If you’ve had a chance to visit our corporate web site previously, I decided to try our hand at a little video work, to bring some dimension (and a little fun) to our web site.  The front page had a video ad with some testimonials from customers, and the about page had a little video intro to some of our staff. My thought was, hey, how hard could it be?  Let’s get a camera, script out some ideas, and bingo – we’re into the video production business.
 
Well, I can tell you, it’s a lot harder than I thought. While I posted the results, I was not completely happy with the end result. Something was missing.  It just wasn’t polished and I had no idea how to make it better. Something was definitely missing.
 
The lack of polish didn’t seem to stop positive comments coming from customers. They loved the videos and felt it brought an element of reality to what FAR does. I started to get requests to create videos as part of our web design services. Now I started to fret. It’s one thing to fool around with a camera for your own web site. It’s a whole other thing to do it for a customer. I panicked and started to sift through my LinkedIn contacts.  Wayne from BartMart Audio triggered my memory and I connected up with Lisa Virtue, his spouse, who runs Right Path Pictures.  After a few phone calls and a meeting with Lisa, I quickly realized that I was way out of my league. This is serious business and it takes a lot of effort, skill and technical knowledge to produce the good stuff.  So I decided to re-shoot both videos and one additional one and see how different they would be. Check them out and judge for yourself!  Kudos to Lisa for teaching me that 1) it might look easy, but video production is a serious business that needs not just talent, but technical skill and 2) using a professional firm can be fun, while still making a huge impact on the quality of the final product.